Internal Linking Strategy Guide
Building a site with a well thought out internal link structure is paramount to the success of your online efforts. Google, Bing, and Yahoo all look into a websites internal links in order to determine which pages are important and what each page is about. This article will describe to you in detail how to set up your website so that its internal link structure is created for both search engines and visitors.
Firstly, you need to look into the way each site page will flow to its sister pages. Many people opt for a three tier structure. This consists of having your home page built as your tier one, your navigation bars built as tier twos, and your tier twos linking through to your tier threes. Read the next few paragraphs for a more in depth look into each tier.
The home page is the root page of your site. Navigation bars can be placed on the sides or even the top of the page to lead to your tier twos. The body copy of the home page should also link out to the tier 2s using the most appropriate anchor text to do so.
Tier two pages are always listed on your navigation bar. Sub topics are what the tier two pages are all about; these should link to related tier three web pages. You will also want to make sure that each tier two points back to your main tier one as well as your tier three web pages.
Next, lets take a look at what a tier 3 page is all about. Surge Seo, a Minnesota seo company, says that each tier three page should clearly fit into a tier two category page and will link back to both its tier two and the tier one page. Two keyword text links should point out to at least two other tier three pages as well as back to the relevant tier 2.
Linking tier 3 pages internally will help increase visibility and page rank to each page of your website. The easiest way to get a new link is to build it yourself on your own site, and interlinking is the best way to do this. Remember links built on your own pages are controlled by you and will never go away unless you want them to.
Use the information in this article to start building the internal link structure of your website and you will be very pleased with the results. Please print this article out and keep it by your computer.
